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  /  Creative   /  Coco Potion Launch Event

Firenze launches an exclusive coconut oil-based product line, which allows hair to experience a new level of care. Its incredible formula, enriched with coconut oil, increases the elasticity and sheen of the strand by infusing it with repairing nutrients and anti-age agents. It improves hair hydration, as well as recovering its original beauty and giving it a tropical luminosity. This soft formula is an excellent choice to take care of brittle, frizzy, rebellious, dyed or chemically processed hair; leaving it stronger and more manageable.

SHAMPOO AND CONDITIONER. They have been designed to nourish and rejuvenate hair, leaving it hydrated, loose and easy to comb. They provide hair a soft and bright appearance.

PROTEIN SPRAY. Specially designed to hydrate hair prone to dryness, that has been damaged due to harsh weather. It also nourishes the strand, leaving hair softer and healthier with each use.

LEAVE IN CREAM. Gives hair a soft and bright appearance thanks to its blend of coconut oil and vitamin B5, which deeply hydrates the strand, eliminating frizz, while improving its general health and manageability.

TREATMENT. Formulated to restore the dried-up and dull strand, providing it with nutrients that strengthen hair, leaving it extremely soft and bright.

OIL. It’s a fusion of pure argan and coconut oils, which allows to reduce frizz, keep hair under control and with great sheen, without a greasy sensation.

You can find these products in different beauty salons.